Privacy Policy

Last updated: February 2026

Guild of AI Ltd ("we", "us", "our") is a company registered in England and Wales. Registered office: Hoxton Mix, London.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Guild of AI Ltd is the data controller for personal data collected through this website (guildofai.com) and our business operations.

Contact: privacy@guildofai.com

ICO Registration: [To be added once registered]

2. What Data We Collect

Through this website:

• Name and email address (via contact/booking forms)
• Company name and role (if provided)
• Technical data: IP address, browser type, pages visited (via cookies/analytics)

Through our services:

• Business contact details of client personnel
• Any data provided as part of an AI agent deployment project (governed by separate Data Processing Agreements)

3. How We Use Your Data

• Responding to enquiries — Legitimate interest
• Providing our services — Contract performance
• Sending service updates — Legitimate interest
• Marketing (only with consent) — Consent
• Website analytics — Legitimate interest
• Legal compliance — Legal obligation

4. Cookies

This website uses:

• Essential cookies — required for the site to function
• Analytics cookies — to understand how visitors use our site, only with your consent

You can manage cookie preferences via the cookie banner on your first visit.

5. Who We Share Data With

We do not sell your data. We may share with:

• Service providers (under data processing agreements)
• HMRC/regulators/law enforcement (where legally required)
• Professional advisors (under confidentiality obligations)

6. International Transfers

Some of our service providers are based outside the UK. Where we transfer data internationally, we ensure appropriate safeguards are in place (Standard Contractual Clauses or UK adequacy decisions).

7. How Long We Keep Data

• Enquiry data: 2 years from last contact
• Client data: Duration of contract + 6 years
• Analytics data: 26 months (anonymised)

8. Your Rights

Under UK GDPR, you have the right to:

• Access your data
• Rectify inaccurate data
• Erase your data
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

Contact: privacy@guildofai.com. We respond within 30 days.

9. Complaints

If you are unhappy with how we handle your data, you can contact the Information Commissioner's Office:

ico.org.uk / 0303 123 1113

10. Changes

We may update this policy. The "last updated" date at the top will reflect any changes.